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emily's rebellion

A business guide to designing better transactional services for the digital age

Emily is feeling rebellious. Emily – the embodiment of many young business people the authors have worked with on system projects – faces a wall of “you don’t understand how complex it is”. She is told: “You do not have enough experience to make changes”, “Best we keep going with the current work the way it is”, and “We will think about improvements later.”

Emily becomes disillusioned
and disempowered. Emily’s Rebellion presents a new method of removing the complexity from business processes and information systems called the ‘Transaction Pattern’. Emily has learned about Service Design and loves it, but she needs a way to bridge the gap between her customer-focused service blueprint and the technical-minded developers.

An new approach to designing your business

Emily realises that business and data engineering is not an IT exercise.  It does not need developers, packages, testers or IT project managers.  They deliver solutions to problems.  The real question is “what is your problem”.  

Design for the digital age

Emily's first steps are to work on her processes, before the IT department even asks her for requirements. She uses service design techniques and divides the process into transactions.

discussing requirements

Emily notices every transaction follows the same pattern of tasks. She uses this pattern to workshop and specify business requirements for a transaction in a disciplined way.

Data: the heart of us

Emily realises that transactions update her firm’s master data ¬- she creates requirements that reflect how the data will evolve through the customer lifecycle.

Operating an enterprise

Emily starts to align language across all the transactional services to make it easier for operations staff to see how things are going.

The book focuses Emily on a clear set of steps that enable her to translate her transactional service design into a structured set of requirements. Now she can engage the solution delivery teams in a coordinated and helpful way.”

The authors

Lloyd and Graham have brought their rebellious approach to several major business system initiatives.

Lloyd is a recognised authority on data management. He regularly consults and trains in data strategy and management across Australia.
Lloyd Robinson
Graham is a business architect with 30 years' experience on Australian and New Zealand government agencies. He is skilled at steering a path between business and IT.
Graham Wilson

Start your rebellion today

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Purchase the book

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HAVE A CHAT WITH US